Over the holiday season, we have all seen the demise of another well-known brand as Dick Smith was put into statutory management. Kids lost the value of their vouchers and the press have had a field day, but there are some important lessons to be learnt.
A well-known brand means nothing if things go wrong. Often goodwill is valued as an asset and hidden in the balance sheet.
Don’t believe the spin doctors. How many times have we seen companies sold off by ‘merchant banks,’ fail badly?
Always buy shares in companies with real assets, not inventory. Real assets aren’t normally going to sell at 30 cents in the dollar.
Beware of the debt trap. Over the past ten years, a number of companies have been taken over by the banks, and shareholders have been left with nothing.
If you are going to invest in shares, do your research. The internet is a great place to start. The NZX has interim reports on file. My advice is, don’t look at the glossy pages but go looking for the bad news. For a start, what are the debt levels of the company like, is revenue increasing and what are the company assets?
Lastly, never fall in love with one or two companies. Diversify and be interested where your money is invested.
John Barber
WealthDesign – a life well planned