Women have always fought for a better deal for their children, for their families and for women in general. In fact, New Zealand women have lead the world in making progress for women’s rights, starting as far back as Kate Sheppard’s charge for women to vote in a national election.
The What Really Matters Report from Aegon UK has found that despite 71% of mothers saying the financial security of their children is among the top priorities in their life, 57% of mothers have no protection cover at all, and 49% have never discussed what would happen in the event of their death.
The report also says that 72% of mothers go out to work to support their families, but are underestimating their financial importance to the family unit. Even Forbes Magazine reports that a stay-at-home mum is worth $113,000 a year.
While the Aegon research is from the UK the average New Zealand experience is likely very similar. As an adviser, I frequently encounter families that have under-estimated the potential financial loss from the death of the mother. Recently we have seen news stories about dependent children publicly appealing for help to pay the mortgage after their mother died.
Nobody wants that to be their legacy, and a reliable adviser is pivotal in helping translate your priorities into the most appropriate actions to protect your family’s future. For around the price of a cup of coffee per week a 40 year old woman can buy $250,000 or more of life insurance. Talk to us.
Regan Thomas
